167: Boy Bands, Sea Turtles, and Social Media Campaigns with Cassie Petrey

When Cassie Petrey was a mere 12 years old, she created a newsletter for the Backstreet Boys that reached fans worldwide. She’s parlayed that fangirling into a highly successful career, playing a role in social media marketing for several major artists, including those very same Backstreet Boys, Camila Cabello and Britney Spears.Cassie is the co-founder and co-CEO of the marketing and music management firm Crowd Surf. Cassie is a Forbes 30 Under 30 and Billboard 30 Under 30 recipient and a massive fan of sea turtles, which is just a lovely combination.We’re chatting about how to make it as a musician with no connections, using TikTok to your advantage, and some of her most memorable social media campaigns.P.S. Did you know I have a Fun Fact newsletter? It's WONDERFUL. Subscribe here.