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Comcast ad boss on the double standards between TV and digital media
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08/02/23
This week on Next in Media spoke with James Rooke, president of Comcast Advertising about what is fueling frustration among TV buyers and sellers, from the lack of uniform metrics, to walled gardens, to what he sees are a series of double standards between how traditional media and tech companies get graded. Guest: James RookeHost: Mike ShiledsIn Partnership with: Beet.TVProduced by: Fresh Take
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Overdrive
1 Mga view · 06/05/25
Thinking Tasks
0 Mga view · 05/30/25
Overdrive
2 Mga view · 05/27/25
Overdrive
16 Mga view · 05/23/25
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19 Mga view · 05/20/25
Overdrive
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Overdrive
9 Mga view · 05/05/25
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