Engaged? Is it a Yes? Marketing Opportunities for Health & Fitness Pros

Marketing opportunities for your business and personal brand aren’t all the same. At first, you may be tempted to say yes to everything. It’s experience. It’s getting better at being interviewed or speaking. But I want to share how this quick lesson in clarity applies to how you run your business and choose to invest your time.    What’d I suggest you do is declare who you are, what you do, and what you want to do more of. When I review some of my prospective client’s websites and social accounts, it’s easy to see the reason there may be a mismatch between effort and results. That’s your brand, your mission. When you have a mission, your entire team has a mission to guide them. Marketing Opportunities are More than Just “Getting Out There”   Clients come to me because they want to make more money. That’s not really about landing a picture on the cover of a magazine. It’s not about having a huge “influencer” following from beautiful images on Instagram.  (After all, that doesn’t build a program or service or proven method or close the deal. It doesn’t create a repeatable, predictable process to get traffic, get leads, nurture leads, and sell to create new customers).  There have been plenty of people who got their 5 minutes of fame on Oprah who weren’t set up to sell anything after or nurture leads.      When you have a mission, it’s easy to say yes or no to marketing opportunities, projects and offers. The bigger and more well-known you are, the more of these offers come in. There will be offers to partner and promote skincare, and yoga mats, and foam rollers, and acupuncture tools. These are just three sitting in my inbox right now.    Then there will be the stationary bike desk and the electric bike and the bed.  And they take time! I once said yes, and got into an entire year-long relationship with a company that took hours of filming, writing, and often editing, then posting and sharing, which took a significant amount of time from my real business mission. In the end, was the new bed worth it? Not sure today I’d say yes again to that. At the time I couldn’t see it, but it didn’t accelerate my business, it slowed it down.    In this episode, I cover from start to end:  How to decide if you’re in a phase of just saying yes to everything  When you will want to start being more selective about marketing opportunities   The importance of using your brand’s mission to decide (already touched on) Using this example to get a clear message, to a clear individual, that resonates When you say yes to marketing opportunities, how to be ready and make it easy to take a next step   Who Does Your Brand Say “Yes” or “No” to?    Recently I was asked to speak on a podcast that was new to me, a fairly new podcast, and in reviewing previous episodes I was a little confused.    The aim of the podcast was clear at first glance, and then looking at the content it wasn’t at all.   The podcast was targeting allied health professionals. The guests were varied health coaches and trainers who serve direct-to-consumer programs and services.    Do you see the issue already?    The purpose of the podcast according to the host was a podcast for health or fitness pros. The topic was overcoming obstacles to getting started (for consumers). The next step however in supporting your target audience would be … not hearing how to get motivated yourself to overcome but how the coach or trainers coach to overcome. Someone who wants to say, how do I do this too, wants a training program themselves.