James Zimring: Fuzzy thinking and the Big Whopper

2 Mga view· 11/08/22
Clear+Vivid with Alan Alda
Clear+Vivid with Alan Alda
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Too many of us instinctively feel that a quarter pound hamburger is bigger than a third of a pound. And that’s just one of the mistakes we make in too quickly sizing up situations — sometimes jumping to disastrous conclusions. 

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