Marta Ronquillo Newhart on the Power of Story Telling (and it’s all in the family) || EP. 133

Laurie McGraw is speaking with Inspiring Woman Marta Ronquillo Newhart, longtime Chief Communications and Brand officer to Fortune 100 companies. When Marta tells her “how did you get here?” story, it begins and then comes back to her roots, her family.  Marta comes from the family Ronquillo.  She talks about her renowned grandfather Rosalio Ronquillo married to her grandmother Virginia (pronounced viahinya) Bermudez Ronquillo. Her grandfather was a storyteller.  A businessman. An entrepreneur.  And a caring community and government leader.  The influence and connections of storytelling to business, innovation and leadership have become core to Marta’s own success. At age 13, Marta’s mother delivered some sobering news.  You are different.  You will need to work twice as hard and then they will see you only as half as good.  Was it because of being a woman?  A Latina?  Marta was never concerned about that.  Rather, she took it as her reality and set her expectations.  It meant working harder to get that recognition, but it never took away any of her ambition. Today, Marta is focused on her work in the boardroom.  She discusses the transition from operator to Director.  How she had to learn to be “Nose In, Hands Out” and the importance of managing risk in the boardroom.  Also, how diversity in the boardroom leads to better decision making. All of this and a whole lot more in this excellent Inspiring Women episode! ……………………………..   About Marta Ronquillo Newhart C-Level/Former Westinghouse CCO & Brand Officer Boulder, Colorado A Chief Communications and Brand Officer to Fortune 100 companies with the business acumen to drive value creation and bottom-line results. Deep domain expertise in crisis and risk management, corporate strategy and reputation, digital transformation, and brand equity. Experience leading through high profile industry-changing mergers, acquisitions, major crises, ESG, and brand evolutions for one Dow Component, three Nasdaq companies, and one startup company. Considered one of the foremost communications thought leaders in corporate America today. Recognized for creating impact-driven communication strategies that transform brands while increasing investment and driving revenue, employee engagement, and industry influence. Builds purpose within companies and demonstrates how it lives at the intersection of company strategy, values, and mission. Approaches CCO role as Chief Counselor to CEO, Board, and Leadership Team.