003: What Criminal Behavior Taught Me About Marketing

On this week’s episode, host Sara Estes discusses the shocking link between criminal & consumer behavior, and how her background in private investigation informs her copywriting strategy. She brings in the big guns (Eugene Schwartz's legendary book Breakthrough Advertising) to discuss the critical importance of desire when choosing your marketing angle. FREEBIE: 3 Rules of Thumb For Awareness-Based Headlines: copytiger.com/headlinesSign up for the weekly newsletter: copytiger.com/newsletterInstagram: @copytigerr and @copylabpodcastWork with me → copytiger.comMy favorite podcast host 👇Captivate.fm: https://www.captivate.fm/signup?ref=mzrlngm