008: Leveraging Local Press with Cassie Moyse

Your dream feature might be a Vogue front cover or stealing the headlines on BBC news, but this episode of Beyond the Bio will convince you not to underestimate the power of local press.Join me, Sophie Milliken, as I chat to Cassie Moyse, magazine publisher, board director, and marketing and brand expert, all about how to leverage local press. As the co-owner and director of Portfolio North, a property, business, and luxury lifestyle print and online publication, Cassie’s got loads of experience to share.If you’re thinking about press and PR as part of your marketing strategy, this episode is full of useful advice. We share tips on how to pitch to local press, how to stand out for the right reasons, and how to build relationships with journalists.Let’s go Beyond the Bio.…Connect with Cassie:LinkedIn: www.linkedin.com/in/cassiemoyse/Portfolio North: www.portfolionorth.co.uk/See how your profile is currently performing: https://mym-btb.scoreapp.com/Let's connect:LinkedIn: www.linkedin.com/in/sophie-millikenInstagram: www.instagram.com/moja_sophie/Twitter: www.twitter.com/Moja_Sophie