04 - Becca McAbee of Booty Lab

Becca McAbee, owner of Booty Lab, joins us on Toucan Talks this week! Booty Lab is a boutique strength training gym for women Wilmington, NC. <br/>In this episode, Becca shares her knowledge and experience on finding her niche and target client. She shares what it was like shutting down a successful fitness studio to follow her passion and narrow down her target client. The risk was huge, but the reward both personally and professionally was worth it.<br/>Plus, in true Toucan Talks fashion, we have some fun swapping Instagram accounts, getting insight on what’s “trending” in the fitness space, and Becca’s favorite glute exercise. <br/>If you’ve been wondering about ‘niche-ing down’ or how to define your ideal client,  you don’t want to miss this episode.