042 - Refreshing Fernson's Packaging (feat. Fernson Brewing)

Points of discussion:1. Fernson Brewing2. Beer & Loathing Across the Lonesome Prairie3. How has Fernson's identity shifted over the last 8 years? 4. Fernson's thoughts on Brand Voice5. Monolithic naming vs. Fanciful Names and Sub Brands6. Why Fernson started naming beers 7. How this move sets Fernson up for future Line Extensions and Sub Brands-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com-Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com<br />