045 - Sub Brands vs. Endorsed Brands (Sub Brand Summer Ep. 02)

Points of discussion:1. Sub Brand Summer, Pt. 1: Sub Brands. So hot right now. [Beer Branding Trends Newsletter]2. Sub Brand Summer, Pt. 2: Sub Brands vs. Endorsed Brands (a closer look) [Beer Branding Trends Newsletter]3. CODO's 2023 Beer Branding Trends Review4. The role of the parent brand in Brand Architecture4. Beverage Brand Architecture Continuum 5. Beverage Extension Assessment Tool (B.E.A.T.)-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com-Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com<br />