046 - How to Scale the Sub Brand Ladder (Sub Brand Summer Ep. 03)

Points of discussion:1. How to Scale the Sub Brand Ladder [Newsletter]2. Your Band Architecture isn't a static thing.3. You can scale up and down the Beverage Brand Architecture Continuum over time.4. How to develop a fanciful brand name [Podcast]5. Fernson Brewing's package refresh6. Sub Brands vs. Endorsed Brands [Newsletter]7. Common Line Extensions (in 2023): IPA > Hazy IPA > Imperial Hazy IPA — or — Lager > Light Lager > Lime Lager > Mexican-Style Lager 8. On variety packs [Newsletter]9. KettleHouse & Cold Smoke-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com-Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com<br />