048 - Managing the In-House / External Agency Dynamic

Points of discussion:1. How has the in-house vs. external agency dynamic evolved over the last decade.2. Why are designers such assholes? (Were we born this way?)3. Why we advocate for breweries to build in-house teams.4. “Look how the massacred my boy.”5. A few common arrangements between in-house groups and an external agency (strategy + execution, strategy + some execution, all strategy and no execution, no strategy and all execution).6. How we work with an in-house to team to get the most mileage out of a clients budget.7. The power of building guidelines together.8. Post-project After Action Reviews (AARs).-Learn more at www.craftbeerrebranded.com-Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com-Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com