06: From Printmaking to Creative Direction with Colombian Illustrator Daniela Jordan-Villaveces

In this episode, I chat with Colombian Creative Director and Illustrator Daniela Jordan-Villaveces. Daniela is a US and Colombian Dual Citizen who was raised in Colombia up until high school before moving to Naples, FL. Her work injects joy and happiness through her use of punchy bold colors and vivid patterns. Keep on listening to hear us chat about Daniela’s international upbringing, why she majored in Printmaking at OCAD, and how she became a Creative Director.EPISODE LINKS- Watch this Episode on Youtube (Premiering at 5pm ET)- Support [Draws in Spanish] on Patreon- Host: Follow Fabiola on Instagram, YouTube, TikTok- Guest: Follow Daniela on Instagram and view her websiteTOPICS COVERED:Dealing with Perfectionism and Social MediaHer experience being born and raised in Bogota, ColombiaHow she identifies as Colombian despite being a dual citizenIdentifying more with her Colombian identityWhat it means to be from BogotaHow many differences there are in cultures across Latin AmericaWhy she chose to move to Naples, Florida in High SchoolAttending Ontario College of Art & Design University (OCAD) for Art School in Toronto, CanadaMoving to New York City with only $1,100 after graduatingHow she viewed the US as the entertainment capital of the world as a childHow isolated the US is from foreign culturesPursuing a BFA in printmaking despite wanting to pursue illustrationHow she became the Creative Director of Ban.doHer journey from apparel design to product design management and ultimately to Creative DirectorHow she worked with clients like HBO, Target, ban.do, Allbirds, Chobani, Samsung, Chunks, Vox, Google, EaterWorking with All BirdsWorking with Target for their Más Que A Month Collaboration for Latinx Heritage MonthThe intricacies of Spanglish within the Latinx communityWhy it’s uncool when brands co-op spanglish for Latinx Heritage MonthWhy the question “What does being Latina mean to you?” drives us crazyWhy it’s important to play to your creative strengths with your clientsThe technical tools she uses to create patternsWorking with a Wacom and iPad for her digital workHer Advice for those interested in getting into surface pattern designHer Favorite Colombian term, food, and cultural significance