10 - Making Marketing Turn Into Dollars with Wharton Marketing Dept.'s Dr. Peter Fader

Your host, Alex Shevelenko, talks with the Professor of Wharton Marketing Dept., Dr. Peter Fader. Dr. Peter Fader is a professor at Wharton Marketing Department researching items such as: lifetime value of the customer, sales forecasting for new products, using behavioral data to understand and forecast shopping/purchasing activities across a wide range of industries, managerial applications focus on topics such as customer relationship management. He is a winner of the Frances and Pei-Yuan Chia Professorship by demonstrating an interdisciplinary approach to business teaching and research, especially in retailing, marketing, banking and information technology.  He also works with firms from a wide range of industries, such as telecommunications, financial services, gaming/entertainment, retailing, and pharmaceuticals.To learn more about Peter's work, click HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Alex's work at Relayto? Check out his website at https://relayto.com.