#111: Brian Littlefield - Jocko Fuel Formulator Announces Jocko Pre-Workout

https://blog.priceplow.com/pod....cast/brian-littlefie On September 7, 2023, Team PricePlow traveled northeast to Maine, to visit the offices of Jocko Fuel and Origin USA. Jocko Fuel was born out of Origin, who manufactures jiu-jitsu gis, boots, and other apparel in the USA, using American materials. After touring the facility, we sat down with Brian Littlefield, co-founder and Chief Product Officer of Jocko Fuel. We came primarily to introduce the new Jocko Pre-Workout, but actually kicked it off by trying the new Blue Raspberry Jocko Go energy drinks, a Vitamin Shoppe exclusive. In this long and incredible conversation, we first talk about the founding of Origin and the arrival of retired US Navy Seal Commander Jocko Willink, which led to the creation of Jocko Fuel. After introducing the new Jocko Pre-Workout formula (first released on PricePlow through this podcast), we discuss why Jocko Fuel only uses natural flavoring and sweeteners, avoiding sucralose, aspartame, and ace-K at all times. The trio also discusses other products coming down the pipe, life lessons from jiu-jitsu, Brian’s background, products that are made in the USA, and some of the “tuition payments” they had to make as a growing brand. This was an all-around incredible trip, one of our best podcasts ever, and we’re more than honored to be the team to disclose the Jocko Pre-Workout to the world. Detailed show notes are below — you can listen on your favorite audio podcast app or watch on YouTube: Watch on Video: Jocko’s Black Belt Formulator, Brian Littlefield https://www.youtube.com/watch?v=g5HZb-Y1Z3k Our Trip Recap to Maine, Visiting Jocko Fuel and Origin View this post on Instagram A post shared by PricePlow (@priceplow) Detailed Show Notes with Brian Littlefield (0:00) – Introductions and Go Energy Drinks <br />Other Ingredients: <br />Natural Flavors, Malic Acid, Silicon Dioxide, Citric Acid, Fermented Sugar Cane (Reb-M), Monk Fruit Extract, Spirulina Extract (for color) This is 30 full servings, weighing in at 17.8 grams, providing 200 milligrams of caffeine. As we’ll discuss, this allows for safe 1.5 to 2-scooping, and Brian and his team did a fantastic job flavoring the three difficult-to-flavor ingredients (caffeine, theobromine, and Dynamine). To differentiate from other supplements in the market, they are focusing on a clean, more natural formulation that avoids using a proprietary blend, aiming to create a better and transparent experience for consumers. The conversation then shifts towards the logistics of the product launch, with Mike bringing up the launch date, which is tentatively set for September 15th, a detail Brian confirms. The team is collaborating with Vitamin Shoppe to release Nitro Pop alongside the other flavors in their line. Despite the launch with Vitamin Shoppe being at an unlucky time in February 2020, the partnership has blossomed, partly credited to the substantial reach of their podcast which, according to Brian, commands a listenership exceeding that of national network TV shows. <br />41:00 – The philosophy behind JOCKO FUEL Ben and Brian discuss the evolution and philosophy b… Read more on the PricePlow Blog