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12. Trend Watching: The Independent Hotel Perspective with Lauren Alba
The independent and boutique hotel segment have been trailblazers in the hospitality space for the last fifteen years. The question is, what can other segments of the hospitality space learn from them? What competitive edge do these smaller, more agile properties have over the larger more established brands? And what are they doing so differently that is attracting today’s wellbeing-conscious and discerning traveller? <br/><br/>In today’s episode, I’d like to share the interview I had with Lauren Alba, Vice President of Global Marketing and Communication for The Leading Hotels of the World, where she sheds light on the significance of independent hotels in the luxury hospitality industry, the growing importance of wellness and community for today’s traveller, and how the independent hotels are adapting to the changing landscape of hospitality.