127: The Art of Email Design: Effective Email Marketing Strategies with Tamsin Starke

In today's episode of the Seriously in Business Podcast, we have a special guest, Tamsin Starke, from Email Parade, a boutique agency that specializes in helping business owners with their email marketing campaigns.Tamsin joins us to share her expertise and insights on the design aspects of email marketing. But before we dive into that, we get a peek into Tamsin's journey, from her background in direct marketing for non-profits to starting her own business and scaling it to where it is today.We explore the power of email marketing as a permission-based channel and how automation allows for personalized conversations at scale. Tamsin also walks us through the importance of segmentation and how it can greatly impact the effectiveness of our email campaigns.Plus, Tamsin shares valuable tips on email deliverability, font choices, and the use of graphics in emails. So whether you're a seasoned marketer or just starting out, this episode is packed with practical insights to power up your email marketing game.<br /> ABOUT TAMSIN STARKE:Tamsin is a seasoned email marketing professional based in Sydney and the brain behind Email Parade, a vibrant email marketing agency that caters to business owners with unique personalities but lacklustre email marketing.With over 15 years of real-world marketing experience in strategy and implementation, Tamsin helps clients automate their email and create engaging campaigns that drive consistent, predictable revenue and customer loyalty. GET IN TOUCH WITH TAMSIN:Website: emailparade.com.auInstagram: instagram.com/emailparade