#14 - Interview with Lizbeth Ramirez(Global Product Marketing Manager, New Products, Globalization Partners)

In this B2B Messaging Podcast episode, join us with Lizbeth Ramirez, Product Marketing Manager at Globalization Partners. 
Lizbeth shares her interesting switch to product marketing and gives us an insight into the company's team-oriented messaging process.Dive into the details of creating and validating key messages, turning them into compelling website copy, and assessing their impact with data analysis and feedback. 
Lizbeth recalls an impactful repositioning project at IBM, shares the importance of market research and focusing on customers, and  stresses on continuous learning. Gather career tips to help you find your way and excel in product marketing.