153 - Understanding Customers: The Key to Success in the Sexual Wellness Market with Promescent's Jeff Abraham

Your host, Doug Noll, talks with the CEO of Promescent, Jeff Abraham. Abraham's journey was unconventional, starting in the high-tech world of semiconductor engineering, where he achieved considerable success and recognition, including a feature on "60 Minutes" that filled his family with pride.Life, however, has a way of presenting opportunities that can alter one's course in the most surprising ways. Such was the case when Abraham met Dr. Ronald Gilbert, the founder of Promescent. Initially skeptical about a treatment for premature ejaculation (PE), Abraham's perspective shifted after trying the product himself. The efficacy was undeniable, and he decided to invest in the company, a choice that led him down a new and meaningful path.When Dr. Gilbert was tragically murdered in a case of mistaken identity, the event had a profound effect on Abraham, instilling in him a sense of responsibility to continue Gilbert's legacy. Dr. Gilbert was not only a brilliant mind but also compassionate, and Abraham made it his mission to honor his work and provide for his family, who still owned a stake in Promescent.To learn more about Jeff's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Doug's work? Check out his website at https://dougnoll.com