1674 - The Funnel Ecosystem with Digital Trailblazer's Leah Rae Getts

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founder of Creative Director of Digital Trailblazer, Leah Getts.Leah Rae Getts co-founded Digital Trailblazer, a company dedicated to helping impact-driven entrepreneurs scale their businesses, such as consultants, course creators, and coaches. Their mission is to help these entrepreneurs connect with the right people and implement effective automation and systems to positively impact a larger scale.Leah shared her insights on the concept of sales and marketing funnels. She noted that the traditional one-directional funnel, where prospects are pushed toward a sale, is less effective now. Instead, she suggests considering the funnel an entire ecosystem, where prospects are nurtured and engaged across multiple platforms and touchpoints. This approach involves driving traffic, generating leads, and guiding prospects through various funnels simultaneously, such as email sequences, text message sequences, and Facebook groups. By creating a holistic ecosystem, prospects are exposed to the brand in multiple ways, which nurtures them and builds trust.Regarding content creation, Leah suggests starting with one thing and gradually adding more as you get comfortable. She emphasizes the importance of having ads running and a Facebook group set up, which can be managed by virtual assistants (VAs). The VAs can handle tasks like booking sales calls and welcoming people to the group, allowing you to focus on engaging with your audience. Leah suggests that short-form vertical videos can be done in just a couple of hours a week, and the key is to batch and schedule content. By leveraging automation and delegating mundane tasks to the team, you can spend around 25 hours a week on content creation and engagement while the rest is handled.Key Points from the Episode:Overview of Digital Trailblazer's work with impact-driven entrepreneursDiscussion on the evolution of sales and marketing funnelsShift towards a holistic ecosystem approach in funnelsImportance of nurturing and engaging prospects across multiple platformsAddressing the concern of complexity in creating contentGradual approach to content creation and leveraging virtual assistantsProcess of client engagement and lead generationProblem-oriented approach rather than sales-focused<br/>About Leah Rae Getts:Leah Rae Getts and her husband, Todd, are the visionary minds behind DigitalTrailblazer.com. The power couple embarked on their online business journey in 2016 with determination but no prior business experience. Leah, a former nurse, and Todd, a band teacher, defied the odds by establishing a thriving online enterprise. By 2017, they had bid farewell to traditional jobs to fully immerse themselves in their digital venture and spend more time with their children.Pioneers in the art of helping experts, coaches, consultants, and entrepreneurs, Leah and Todd specialize in crafting, launching, and scaling lucrative online courses and coaching programs. Their initial online course in 2018 became a monumental success, achieving multiple six-figure monthly sales within six months. Their prowess as award-winning marketers and captivating speakers has garnered recognition from esteemed industry bodies. They have graced stages, podcasts, interviews, and articles, showcasing their expertise in crafting compelling offers, designing effective funnels, and employing organic and paid traffic strategies.Beyond business, Leah and Todd are driven by faith and family values, tirelessly striving to amplify the impact of those with positive asp