1675 - The Tent Poles of Marketing with Wild Coffee Marketing's Amy Anderson

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founder of Wild Coffee Marketing, Amy Anderson.Amy's passion for marketing is deeply rooted in her experience as a client-side marketer. This unique perspective allows her to understand the needs of her clients, who range from franchises and quick-service restaurants to B2B companies. At Wild Coffee Marketing, they focus on understanding the target audience and their needs, which is a crucial aspect of marketing. Their unique positioning allows them to provide strategy, leadership, and execution for their clients.Amy explained the benefits of hiring a fractional VP of marketing or CMO, especially for companies that lack a senior marketing person in-house. This approach offers cost-effectiveness and flexibility, providing both strategy and execution.Amy pointed out that the pandemic stripped away the salesy-ness and gimmicks, allowing businesses to focus on meeting the needs of their customers. She advised companies to treat clients like adults and build collaborative relationships rather than transactional ones. This involves clearly explaining how to solve customers' pain points and avoiding jargon or over-selling.Amy also shared that Wild Coffee Marketing is undergoing a rebranding process, focusing on helping midsize companies with their marketing strategies on a fractional basis. She invited listeners to visit their website to find insights and articles on their blog, "Deja Brew." They can also schedule a consultation with Amy to discuss their overall strategy.Key Points from the Episode:Amy's background and experience as a client-side marketerTypes of clients Wild Coffee Marketing works with (franchises, quick-service restaurants, B2B companies)Importance of understanding target audience and their needs in marketingUnique positioning of Wild Coffee Marketing (providing strategy, leadership, and execution)Benefits of hiring a fractional VP of marketing or CMOTrends in B2B marketing (email marketing, providing value through webinars, advisory content, whitepapers)Shift in sales and marketing strategies after COVID-19 pandemicImportance of treating clients like adults and building collaborative relationships<br/>About Amy Anderson:Amy Anderson is a highly regarded industry leader, boasting over 25 years of experience across renowned brands like Calvin Klein, Seventeen, and The New York Times Digital. She co-founded Wild Coffee Marketing, focusing on revitalizing businesses through diverse disciplines and custom-tailored teams. With a rich background, Amy excels as a creative marketing professional, showcasing her prowess in brand strategy, crafting and advancing advertising, marketing, and public relations campaigns, and spearheading new product development and market introductions. Her exceptional talent lies in advising business proprietors and management cohorts and steering cross-functional teams toward strategic and revenue triumphs.About Wild Coffee Marketing:Wild Coffee Marketing is a vibrant marketing consulting firm that fosters business growth. Comprising a team of adept thinkers and proactive implementers, the firm is an expert at orchestrating every facet of the marketing journey, from the conception of strategic blueprints to their resolute execution. This modus operandi effectively positions Wild Coffee Marketing as an indispensable extension of their client's teams.The firm's comprehensive methodology encompasses a holistic evaluation of internal and external factors, pinpointing promising avenues for gro