17: Efficiency and Revenue: Unlocking the Secrets of Successful B2B Content Production - with Camille Trent, Director of Content & Community at PeerSignal.org

In this episode of the Women in B2B Marketing podcast, host Jane Serra welcomes Camille Trent, Director of Content & Community at PeerSignal.org and host of the podcast Content Logistics. Discover how Camille's journey led her from dreams of working in B2C advertising to a successful career in the tech startup world, and how she transitioned into B2B marketing. We also dive into the concept of content logistics and how this approach can help you create exceptional content marketing.In this WIB2BM episode, Camille shares:her expertise on efficient, scalable content production processes that drive revenuethe different stages from gathering raw materials to outlining and quality assurancevaluable tips for acing any interview situationhow to find the perfect representative for your company or brand in a podcastthe secrets to creating content that truly stands out in a competitive industrytips on selecting the right content distribution channel(s)PeerSignal's latest SaaS research findings - including which categories are growing right now<br/>Key Links:Guest: Camille Trent - https://www.linkedin.com/in/ca....millehansentrent/Hos Jane Serra - https://www.linkedin.com/in/janeserra/ PeerSignal - https://peersignal.org/Content Logistics Podcast - https://open.spotify.com/show/....0JRqtMbwb5CvgcLubidI