171 - Changing the Way Contractors Hire with Jonathan Whistman

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The Cashflow Contractor Podcast------------------------Hiring the right people is more than just filling roles; it is a strategic investment that can significantly impact the value and success of a business. Companies that prioritize hiring the right people guarantee that their teams are made up of people who have the essential skills, experience, and personality to thrive in their roles. Unfortunately for many, hiring top talent is harder than it seems. But what if AI technology could help with that?Listen in as Jonathan Whistman, Author of The Sales Boss and CEO of PerceptionPredict, joins Martin and Khalil to discuss this topic!Time Stamps 00:46 - Episode Intro 05:24 - Jonathan's Camino de Santiago Experience 13:09 - Get to Know Jonathan Whistman 14:39 - Utilizing AI in Your Hiring Process 20:03 - Screening Applicants Beyond Traditional Approach 26:21 - Finding the Right Sales People 36:45 - How to Write Attractive Job Ads 41:37 - Getting Started with WhoHire 46:10 - PerceptionPredict 52:35 - 5 Truths About Humans That Unlock a Job Performance 01:16:04 - Services Offered by WhoHire 01:20:03 - Episode Takeaways
Quotable Moments from Jonathan Whistman "With AI, most business people don't realize how fast it's coming and how fast it's changing." "When we talk about AI. People have all sorts of thoughts about what it is and really it's a new label for something that has existed for a very long time. It's just advanced mathematics. It's advanced pattern recognition. The only difference is our computing power has finally caught up that we're really able to do some crazy things that seem like magic."  "The more sincere a house cleaner is, the less time they spend in the role. They churn out quickly and the quality of their work is less."  "A great salesperson knows their value, and you should be willing to go in equal risk with them." "If they don't see you, your company, mirroring who they want to be, then they're going to have a problem with that."
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