#174: Tommy Kennedy | HOMES Brewery

Coming at us from Wolverine country, we’re joined this week by Tommy Kennedy of @HomesBrewery and @DrinkSmooj!We get into Tommy’s flex-focused business philosophy; Homes’ staunch anti-signage/ pro word-of-mouth (WOM?) approach to marketing; accidentally creating a new beverage category  with Smooj (shout out, Adult Smoothie®); the profound value of fighting, and a whole lot else.Our conversation with keen, intelligent, and all-too-humble beverage baron is available NOW, wherever the finest word WOM podcasts are found.🍓🍌🐺🧑‍🚀🦄🍍🍋🍻☕️🌾.Music: “Mountain Climb by @JakeHillInternet .#Smooj #HardSeltzer #ShelfStable #AnnArbor #MichiganBeer #FiveLetterMagic #BusinessPartner #Fatherhood #AdultSmoothie #BeerMarketing #GrainGang #Homebrewing #BeerPodcast