178 - How Olipop Became a Household Brand, with Steven Vigilante

From Ice Spice and Nicki Minaj’s Barbie Girl cover to Camilla Cabello, Gywyneth Paltrow, and just about everywhere you look on TikTok, Olipop is one of the largest-growing beverage brands in the nation. Steven Vigilante, the Head of Growth & Talent for Olipop, is here to explain exactly how the brand managed to do it. From 8 to 20,000 stores within a six-month time period, find out how Olipop is harnessing the power of multiple channels, including organic social, celebrity influencers, and in-store marketing, to become the next big challenger to brands like Coke and Pepsi. And don’t miss out on hearing the one marketing hill Steven swears he would die on.  0:00 Intro/Background4:30 Marketing at Olipop9:10 Inspiration from Big Soda11:48 Utilizing TikTok14:40 Advice for TikTok Marketing18:20 Omnichannel Marketing24:33 In-Store Marketing28:40 A Hill to Die On31:23 Follow Us www.olipop.com Follow Steven: LinkedIn: https://www.linkedin.com/in/🥤s....teven-vigilante-06b6 https://twitter.com/savigilante Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com