181. Mastering LinkedIn Content as a Seller with Jen Allen-Knuth

Content is a new, powerful channel for sellers to reach their buyers.For sales reps to remain competitive, they must learn what content works, what content does not, and how to fine tune their own content creation.In this episode of the B2B Power Hour, Morgan speaks with community growth expert, former chief evangelist at Challenger, current community growth at Lavender, Jen Allen-Knuth to answer the question: what works when creating content as a salesperson?Listen in as we discuss:How creating content consistently can soften-up prospects for an easier sellWhy sellers should approach content with the long-term selling relationship in mind, not just the short payoffHow to create content that will help educate your prospect on you, and you to educate yourself on your prospectsWhy sellers should post their own insights to invite alternative points of view from other sellers and their prospectsFollow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmithFollow Jen Allen on LinkedIn: https://www.linkedin.com/in/demandjen1/Join the 1Up Club to power up your prospecting. Get access to power plays, special briefings, and even DIY enablement docs that help you prospect better. Learn more at b2bpowerhour.com/join.