185 – How to Leverage the Massive $200 Billion Opportunity in Cloud GTM?

The CEO of Tackle Joins Ultimate Guide to Partnering® Are you ready to learn how to leverage the massive $200 billion cloud opportunity in Cloud GTM working with leading providers like Microsoft, Amazon, and Google? Are you interested in learning how to leverage the power of marketplaces to grow your business and reach new customers effectively? Are you dealing with the economic headwinds we’ve all seen this last year? And if you want to hear from an expert, the CEO of a leading company driving effective, go-to-market strategies with the leading cloud providers, you’re in the right place. John Jahnke is the CEO of Tackle, a company specializing in helping SaaS (Software as a Service) companies accelerate their Cloud Go-to-market strategies. And he joins to share how you and your organization need to take advantage of this massive opportunity we’re all seeing around marketplaces and hyper-scalar co-selling. If you’re ready to accelerate your success, you’ll enjoy listening to this insightful interview with this fantastic leader. In Tackle’s words John Jahnke was an early investor and advisor in Tackle and now serves as the CEO. John has spent the last 20 years in executive leadership roles with B2B technology companies like Pivotal, Greenplum, EMC, and Cognizant. John is passionate about remote work and helping software companies with their go-to-market strategy. He leads Tackle from Buffalo, NY where he lives with his wife and 3 children. John is an active member of the Forbes Technology Council. What You’ll Learn Tackle’s Mission2:49 How Tackle started in 2016 with the idea that the clouds would change how software was sold. Tackle is investing ahead of the curve. The economic headwinds since covid-19. Cloud go-to-market is becoming part of the sales tech stack. The Genesis of Cloud GTM8:40 How the organization is aligned and how it needs to align today. $755 billion of B2B software The early days of cloud go-to-market. How much revenue cloud will grow by in 2025. The opportunity for acceleration in the cloud marketplaces.13:10 Acceleration in the cloud go to market. Crossing the chasm between early and mainstream adoption. The proof is there. How to get people on board with driving cloud Why it starts with a strategy.18:15 Advice to large organizations looking to go to market. The importance of having a partner-led mindset. How to get an alignment at the c-suite level. The two spots to start when launching cloud go-to-market. Steps to successful cloud go-to-market strategy.24:03 Selling and maintaining customers is the most expensive part of every software company. Five Steps to successful cloud go-to-market The Five Steps to Consider?25:56 The five steps to take to get to cloud go to market. Success patterns at scale. Success patterns start with the end in mind.