186 – What is the Impact of the Hyperscalers on the Channel Ecosystem?

An Ultimate Guide to Partnering® 4th of July Cross Pod Takeover! Wondering what role the three cloud hyperscalers, AWS, Microsoft, and Google can play in your partner strategy? Today I’m sharing an episode of my fellow podcast host’s, Rob Spee‘s Channel Journey’s podcast where I’m along with Paul Bird of the Ultimate Channel Sales podcast, for a channel panel chat. We talk about the impact of hyperscalers on the partner ecosystem, why they are so important, and some things you need to know to be successful.  What You’ll Learn Cloud and Everything-As-a-Service technologies, along with consumer online shopping, have changed IT buying behavior. Customers aren’t looking to buy technology, they’re buying a solution to a problem.  IT infrastructure that used to take a week to set up can now be purchased at the click of buy button on a cloud hyperscaler marketplace.  Partnering with Microsoft, AWS, and Google on their marketplace not only gives you access to their sales organizations, but also their customers’ budgets. These three hyperscalers hold an aggregated $200 billion in customer cloud commitments they can burn down that commitment on partner solutions. Partnering with a cloud hyperscaler effectively is about co-marketing, co-selling, and co-innovating.  We’re in the infancy of generative AI, like we were twenty years ago with smart phones. Technology like Chat GPT being developed by the hyperscalers is going to change IT solutions and the partner landscape in ways we can’t even imagine.  With the rising success of the the hyperscaler marketplaces, distributors are evolving to find their place as in the ecosystem. They’re learning more and more to service delivery and being the ecosystem orchestrators. Exclusively Sponsored By “Winning with Ecosystems” – An Ultimate Partner LIVE Event. I’m excited to announce Ultimate Partner’s first live digital event “Winning with Ecosystems” taking place on July 20. A production with LLTV and in partnership with Tackle, this event will feature Microsoft and the leaders leading this movement to Cloud GTM and Ecosystem Led Growth. As a unique “companion event” to the Microsoft Inspire conference, you will learn how to apply the principles and learnings to achieve your greatest results in FY24. Registration is limited, SIGN UP before its too late! On becoming, The Ultimate Partner™ At Ultimate Guide to Partnering, we bring you the leaders in this industry, the best in the business from the leading tech organizations and the hyperscalers, who drive the greatest influence and impact to our world of ecosystems. With this ex