Carol Abrahamson has been thinking about how experts and thought leaders can monetize their book and expertise since her first book brought her one-person business over $2 million in consulting revenues, and over 100 of the country’s largest corporations as clients. Her company, Executive Authors, has a consulting program that introduces experts and authors to 100 powerhouse marketing tactics — including book awards. She’s now developing related workbooks, courses, and a 12-month mentoring mastermind group for bringing these chosen action items to life. Fun Fact: Steve Jobs and Apple became Carol’s first consulting client before her business even had a name. All because someone she knew in a previous corporate job had since joined Apple’s management team. That experience made her an inveterate networker who keeps in touch with hundreds of former colleagues — just in case she can spark for someone else, or can again be the recipient of, the same kind of game-changing lucky break! Tune in now and get Carol Abrahamson’s thoughts on: What are the benefits of winning a book award? What are the typical aspects of the submission process? How are books judged? How can you tell which awards are the best ones? How can you promote your awards? And much, much more! Website: Executive AuthorsThe post #197 – Carol Abrahamson on How to Win a Book Award first appeared on Write Your Book in a Flash Podcast with Dan Janal.

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