#215 Jacob Muraca - Inside The Bondi Sands Sales Playbook

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In episode #215 of the How to Sell podcast, Luigi Prestinenzi and Dave Fastuca sit down with Jacob Muraca, CEO and COO of Bondi Sands, a leading Australian cosmetics company that sells salon-quality self tan, SPF protection, body care and skincare products.
Discover how Bondi Sands conquered new markets, committed to providing affordable, high-quality products, and achieved the impressive feat of becoming a leading skincare and cosmetics brand.
Jacob breaks down the real-life decision making process of a CFO, dismissing the stereotype of a mere "cost-cutter", as he reveals how CFOs are in fact growth strategists on the hunt for incremental benefits in their purchases. 
We delve deeper into how the CFO and CMO's experiences can shape ROI metrics as we discuss competition for budgets within departments and how to effectively navigate potential pushbacks.
Lastly, we dish out effective sales strategies across different industries and hierarchies.
Tune in as we offer a fresh look at the CFO's role in growth, budget allocation, and decision making, all integral to the success of a business.
If you enjoy this podcast, please leave a 5 star rating on Spotify and a review on Apple podcasts.
(00:00) Preview(04:31) Bondi Sands Acquisition (09:57) Role of CFO’s in Company Growth(17:37) Budgeting for Marketing(24:20) The Importance of Sales Targets (30:03) Engaging CFOs In The Sales Process(37:43) Strategies for Selling and Securing Budgets(43:53) Luigi’s 2 Page Business Case

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- LinkedIn: Luigi Prestinenzi - https://shorturl.at/diwy9 Dave Fastuca -  https://shorturl.at/ctvLY Jacob Muraca - https://au.linkedin.com/in/jacob-muraca-04763470