#279 - Adam Robinson - The fastest way to 10x email revenue

On this episode of DTC POD, hosts Blaine Bolus and Ramon Berrios bring on guest Adam Robinson to discuss a range of topics, including email marketing tactics, legal and ethical concerns around pixel retargeting, and the growth of Robinson's company Retention. Robinson shares how his company has developed a free product for server-side tracking and is beta-testing a disruptive B2B product. He also discusses the importance of a founder-led mentality and the frustration of successful, but stagnant businesses. We cover:1. Email marketing and privacy laws2. Growth strategies and competition3. Founder-led mentality and risk-taking4. Sales and building a team5. Compliance landscape and data privacy risks<br />[00:01:36] From finance to identity tech, scaling up.[00:08:11] US laws allow for non opt-in emails.[00:13:12] Affiliate program creates huge influx of revenue.[00:15:38] Privacy risks mean less competition for entrepreneurs.[00:19:20] Brands worry about legal and reputation concerns.[00:22:29] Bigger brands doing it legally, no debate.[00:25:48] Spamming strategy: target positive engagers and complaints.[00:30:17] Shopify focus, server-side tracking, B2B data product.[00:36:06] Company owner seeks expert to boost sales.[00:39:21] Mentor to help scale company.[00:45:13] Big businesses bring better rewards and people.[00:48:49] People issues are biggest problem, messy.[00:51:43] Founder-led mentality leads to success.[00:56:48] LinkedIn retention focus, docuseries about Adam.<br />Shownotes powered by Castmagic<br />P.S. Get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! Episode brought to you by Finaloop, the real-time accounting service trusted by hundreds of DTC Brands. Try Finaloop free - no credit card required. Visit finaloop.com/dtcpod and get 14 days free and a 2-month P&L within 24 hours.Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----<br />Have any questions about the show or topics you'd like us to explore further?<br />Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?<br />Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod Instagram<br />DTCPod Twitter<br />DTCPod TikTok