3 of the Best Content Hacks that Make Content Creation Easy

Download your FREE copy of How to Level up Your Studio Policy in 3 Ways” here: 3 Ways to Level Up Your Studio PolicyI am thrilled to be here with you today. It feels like it's been a while, even though I've been here every week. But for some reason, this week felt longer, and I'm really looking forward to recording today's episode. It's a topic that I'm super excited about. If you would have asked me three years ago, or even one year ago, if I would be recording a podcast episode on this topic or if I would be excited about it, I would have said never in a million years.
Today, we are going to be talking about three of the best content hacks that make creation easy. I'm going to give you these three hacks, and then I'll also provide you with an exercise to put them into practice. But before we dive in, I just want to give you a little disclaimer. I have a preschooler at home for the summer, and if you hear background noise, that's what's going on. I've done my best to minimize it, but there's still a chance you'll hear some noise. Just know that it's the sound of an energetic and excited almost four-year-old playing with her babysitter.
Now, let's talk about content. Honestly, the word used to make me cringe a little bit. I used to have negative associations with content creation. It felt salesy and icky to me. But that's not the case anymore. I create content all the time, and I love the process. It surprises me how much I enjoy creating content, given that I used to hate writing and thought it would feel salesy or gross. Now, I see it as a creative process that fulfills the artist in me. It's a way for me to express myself and do something unique.
When I started my YouTube channel in the summer of 2021, I had no idea how important content creation would become for my business. I simply set a goal to put content out there, even without a full vision or strategy. My stubbornness and drive to stick to my goal allowed me to learn a lot about content creation. Later, I realized how it could help my business and grow my audience. I also realized that content creation doesn't have to be icky or salesy.
Now, let's dive into the three content hacks. The first hack is to know the five types of content, also known as the five E's. These types are education, empowerment, entertainment, eliciting, and engagement. Each type serves a different purpose. For example, educational content teaches something, empowering content motivates and inspires, entertaining content provides enjoyment, eliciting content evokes emotions, and engaging content encourages interaction.Understanding these categories helps you view content in a different way. It allows you to be intentional and consider the impact you want to have. Start categorizing the content you consume and think about the different types. If you're already creating content, categorize it too. Reflect on what types of content you usually create and challenge yourself to explore the categories you haven't used much. This will expand your creativity and give you a fresh perspective.
The second hack is to recycle content you already have. Even if you don't think of yourself as a content creator, you have content. It could be your teaching philosophy, studio policy, emails, website, or other assets. Look at what you already have and ask yourself deeper questions about why certain things are included. This will spark new content ideas. For example, if you have a studio policy that emphasizes consistent practice, explore why it's important and create content around that topic. Recycling and repurposing your existing content is a great way to start.
The third hack is to try out different formats. Depending on the platform you use, such as YouTube, TikTok, Instagram, or Facebook, there