30 - The Perception of Value

Is your product or service worth the money? That is what your customers and clients are asking. The perception behind this is that a cost-saving price point will be a strong value proposition for your potential customers. I'm here to say, that is incorrect. A strong brand and service will provide quality over price, and will be WELL worth the amount spent. This episode is for Agency Owners and Freelancers who are setting their prices - you may be selling yourself short. If you have terrible clients that breathe down your neck, your client's perception of your value may be low. They may not trust your work, or they may have little respect for the amount of work it takes to complete your job. The solution? Add Zeros. Then prove it.