348 - The Cost-Effective Marketing Strategy with Wayne Mullins of Ugly Mug Marketing

In this episode, your host Doug Utberg speaks with Wayne Mullins, Marketing Manager of Ugly Mug Marketing, about the importance of focusing on what truly matters in advertising and marketing, rather than getting caught up in the pursuit of cool designs or awards.Wayne also reveals a powerful strategy he used to grow his own business, which involved building a network of evangelists through small gestures of kindness and personal connection. Additionally, Wayne discusses his journey as a leader and how he overcame initial doubts about his ability to be a people-first leader. If you want to know more about Wayne's work, click HERE.If you’re a founder or CEO who is value-focused and puts your people first, please apply to be a guest on the show HERE.