#39 Nicole Carroll - CrossFit Director of Brand Management

Excited to have CrossFit GM, Nicole Carroll on! We'll talk CrossFit history, CrossFit certification, advanced training and what the future holds for CrossFit.ESSENTIAL CROSSFIT READING: The Magic Of CrossFit Series, Nicole Carrollhttps://www.crossfit.com/essen....tials/m...https://ww (Matt Swift)0:00:00 How Craig met Nicole Carroll in 20060:01:00 3-day L1 in 20060:05:30 Craig is an old man - The Sock Test0:08:00 We can't read the comments0:09:20 How & why we landed Nicole0:11:00 Welcome to Nicole Carroll - Home Office0:15:00 Nicole's Background before CrossFit0:19:00 Nicole's career path at CrossFit: member to Head of Branding0:22:30 About the Magic of CrossFit - WRITTEN by Nicole Carroll0:26:00 Nicole is the Director of Brand Management at CrossFit0:27:00 Bringing CrossFit Back to the Roots of CrossFit0:30:00 The Magic of CrossFit 0:34:30 Affiliates need to share The Magic with members and coaches0:37:00 Intensity is why members quit AND why members stay0:39:00 Intensity is our North Star0:41:00 Get them into class0:44:40 What makes a great coach0:46:00 Why the Best Affiliate Owners started their CrossFit affiliates0:48:00 About Dale King of DocSpartan and Addiction Recovery0:40:30 The Trojan Horse of CrossFit0:50:00 Why didn't Nicole compete at the CrossFit Games?0:51:15 Nicole is a recluse?0:53:30 Nicole was a YouTube Influencer0:54:30 Three Flying Girls - Nicole does Tabata Squats 0:56:30 Why the Level 41:02:30 Secrets of the Level 4 Test1:03:30 The Importance of the CrossFit Coach1:05:00 CrossFit vs. Other Gyms1:07:00 Selling CrossFit as a Coach1:09:00 Coach vs. Trainer1:10:00 Southwest Airlines Hiring Test1:12:15 Four Years of Chaos At CrossFit1:14:00 Miles' Story: Why Nicole Stayed with CrossFit1:16:00 CrossFit Makes The World Better1:19:00 Nicole is the North Star for Affiliate Owners1:20:00 CrossFit the Religion? Three Flying Girls: Tabata Squats with Annie, Nicole and Michelle