4 steps to building a referral strategy, with Thibaut Souyris

In this episode of the B2B Sales Podcast, Thibaut shares a simple yet effective four-step system for building a referral strategy in 2023. Learn how you can leverage your existing customers' networks to generate new opportunities and kick-start meaningful conversations.Main Topics CoveredThe significance of referrals in generating business opportunities in 2023.How to create a comprehensive list of existing customers with five key criteria using a CRM system.Crafting an impactful 'Thank you' script with an ask for referrals.The power of using video messages for referral requests.Tips for recording an engaging video message.Best practices for sending the video, including embedding it in an email and adding a call-to-action.Utilizing the quieter summer period to test and refine this referral strategy.<br/>Link to Detailed PostFor a more in-depth understanding and examples of the video messaging strategy discussed, follow this link to our detailed post: 4 Steps to Building a Referral Strategy