This is Businesstalk where I, Henriette Einevoll Husby aka Businesshenriette, interview the most up and coming entrepreneurs. This is a NYC-special episode, recorded in August 2023. In this episode we have the pleasure of speaking with Yael Shemer. She is the Co-Founder and CCO of TULU which transforms the way we consume. TULU provides on-demand access to the day-to-day things residents want and need, from home essentials to printers and scooters — and beyond. They just raised a 25 million dollars series A funding, last year.TULU are helping people rent the things they need instead of buying them. Yael are a Forbes 30 Under 30. Prior to co-founding TULU, she has been an environmental entrepreneur and led several ventures in the field of urban communities and sustainable living. She is a Tel Aviv University alumni with a degree in Environmental Studies.In this episode I want to focus on her story, how she has made it so far, how she is being herself as a founder, what it takes to become a sucessful entrepreneur and what we can do to consume less and share more.For more information or to contact Yael, follow her on Instagram or LinkedIn.Follow my journey in New York City for 1,5 monts at Businesshenriette on Instagram!

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