78. Mastering Amazon Sponsored Display Ads w/ Stephen Noch

Most Amazon sellers know all about Sponsored Products ads, and good amount about Sponsored Brands ads. But a large percentage never even touch Sponosored Display ads. There are a lot of different settings, formats and capabilities that feel a bit alien to your run-of-the-mill PPC campaign. However, herein lies the opportunity for growing brands to capitlize on the unique placements and strategies on offer. To talk through all these wild and wonderful options, we brought Stephen Noch from Ocean PPC onto the show. In this episode, we talked about how Sponosred Display ads work, who should be using them, and the best strategies to get started with. Don’t miss this one! Episode Links Connect with Stephen on LinkedIn Listen to the That Amazon Ads Podcast Additional Resources Get our weekly Brand Builder Newsletter Talking Points 00:00 - Introduction to Guest - Stephen Noch 00:37 - Stephen Noch’s Background 02:43 - Understanding the Full-Funnel Concept 05:15 - Crafting an Effective Marketing Strategy for Smaller Brands 08:01 - Sponsored Products vs. Sponsored Brands Approach 12:25 - Key Differences in Amazon Sponsored Display 19:10 - Amazon Sponsored Display vs. Facebook Ads: A Comparison 20:46 - Audience Targeting for Sponsored Ads 23:55 - Navigating the Creative Side of Sponsored Ads 30:56 - Additional Tips on Audience Targeting 36:09 - Key Advice on Amazon Advertising 38:19 - Where to Connect with Stephen Noch