79. Building a Social Media Strategy for Business with Tamar, Founder of Lyons Digital Marketing

How much do you need to post on social media? What do you need to post? HOW do you post? How do I show up authentically?! These are all common questions I hear when it comes to social media. <br />In this episode, I speak with Tamar Lyons, the founder of Lyons Digital Marketing, a social media management and content agency with a mission to transform the way people communicate in the world. <br /><br />In the last year alone, Lyons Digital Marketing has generated hundreds of millions of organic views across the board for their clients with content on Instagram, TikTok and YouTube, helping them gain visibility and leverage social media for their businesses. <br /><br />Tamar believes that when we lift others up, we all rise, and she has made it her mission to implement this philosophy into every aspect of her life and business. Beyond strategizing and creating content for agency clients, Tamar runs a free mastermind for female identifying social media managers and agency owners across the world where she helps them scale their business through mentorship and peer support. <br /><br />Action steps:<br />1. Stop and consider what you stand for & come up with messaging around that <br />2. Go out and find who your ideal audience is and figure out how to create content that will help them.<br />3. Start experimenting to see what type of content performs best for you. <br /><br />Connect with Tamar:<br />Instagram: https://www.instagram.com/lyonsdigitalmarketing/<br />LinkedIn: https://www.linkedin.com/in/tamar-lyons-206413142/<br />Website: https://www.lyonsdigitalmarketing.ca<br /><br />Connect with me, Hayleigh Hayhurst:<br />Website: https://www.espressopodcastproduction.com/<br />YouTube: https://youtube.com/@hayleighhayhurst2129?si=xuAef9AghhOJfhnA<br />Podcast courses: https://hayleigh-s-school-2cca.thinkific.com/courses/great-guesting-how-to-be-an-unforgettable-podcast-guest<br />Instagram: https://www.instagram.com/espressopodcastproduction/<br />Facebook Group: https://www.facebook.com/groups/espressogrowth <br /><br />Edit your podcast with Descript: https://www.descript.com?lmref=KkInCQ<br />ConvertKit — ConvertKit is the go-to marketing hub for creators that helps you grow and monetize your audience with ease.: https://convertkit.com?lmref=gBnOLg<br />Try Audible Premium Plus for free: www.audibletrial.com/QyNjxo<br /><br />Music: John Kiernan. www.johnkiernanmusic.com