Facebook ads have changed more than the weather in recent years, yet there are eCommerce brands that continue to drive incredible growth by mastering the platform. In this week’s episode, we’re joined by Nigel Thomas who is the CEO of Alpha Inbound, an agency working with 7 and 8-figure DTC brands. In the episode, we talked about the three key levers that impact ad performance: creatives, landing pages, and increasing average order value. Enjoy! Episode Links Find Nigel on LinkedIn Additional Resources Get our weekly Brand Builder Newsletter Talking Points 00:00 - Introduction to Guest: Nigel Thomas 01:53 - Nigel’s Background 09:28 - Dynamics of Facebook Advertising 16:49 - Importance of Having Good Creatives 20:43 - Utilizing User Generated Content as Creative 25:43 - How to Combat the Rise of Advertising Costs 27:17 - Optimizing Landing Page For Conversion 29:44 - Increasing Average Order Value 32:29 - Other Key Metrics That Make Up A Successful Advertising Funnel 35:02 - Return on Ad Spend vs Marketing Efficiency Ratio 39:08 - Improving Retention and Increasing Customer Lifetime Value 42:49 - How to Connect with Nigel

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