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#88 Is Anyone Tipping China's Content Creators?
A billion internet users means a lot of followers for some content creators in China. But with ad revenue dropping China’s economy is slowing down, are tips and patrons a viable alternative for creators? <br/><br/>Featuring<br/>- Loulou | 璐璐 : LHH Speak Easy (英文小酒馆) - Founder <br/>- Luigi Liu : BtoZ-Movie - Founder To go further<br/>- "Career Fans" article by The World of Chinese Magazine <br/>- Middle Earth episode #87 How local government & foundations sponsor culture in China <br/>- Middle Earth episode #50 Xiaohongshu : Marrying content and e-commerce <br/>- Middle Earth episode #29 Online KOL marketing in China<br/><br/>Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch! <br/><br/>With thanks to Sean Calvo for music support.
