There was a lot of hullabaloo when Adidas dropped its sponsorship of the rapper Ye for his antisemitic and racist remarks, a deal worth hundreds of millions of euros. But people might not realize that such sponsorships have a colorful history.<br/><br/>On this episode of [a]www.expatchatter.net%2C[/a] we delve deep into the fascinating backstory of two of the biggest sports brands in the world - Adidas and Puma. Join us as we explore how a family feud caused the split of the two companies, leading to a bitter rivalry that lasted for decades. We'll also discuss how the town where they are both based became divided, with people using shoes to determine which company they supported. From sponsorship deals with famous athletes to ties with Nazi Germany, this is a complicated story of family politics, business acumen, and the power of branding. Support the showwww.expatchatter.net <br/><br/>Brenda Arnold

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