A marketers guide to a squiggly career - Helen Tupper, Amazing If

Work is fundamentally important to the quality of our lives and we are surrounded by more change and choice than ever before. Our careers have become far less predictable and increasingly 'squiggly'. In this episode I have a chat with Helen Tupper, co-founder of Amazing If and co-author of "The Squiggly Career: Ditch the Ladder, Discover Opportunity, Design Your Career".Subscribe to the podcast on YouTube ->Find out more about Helen: The Squiggly Career Book Squiggly Careers Podcast Amazing If Helen's LinkedIn What we covered in this episode: How Helen and Sarah started their business on napkin Why the career ladder is not necessarily the path to success 5 years of experimentation to develop the Squiggly business How Helen and Sarah went from starting The Squiggly Careers Podcast to 330 episodes How to create a growth flywheel for your brand or business - making content more useful Why creating something of huge value for free is the key to B2B growth - remaining relevant Trusting in reciprocity - why helping people authentically is so important for growth Why you shouldn't worry about your weaknesses The Squiggly Careers Book - The 5 Key Skills you need The importance of deliberately choosing what you want to be known for Your 2 week energy audit - How to discover your core skills and values Jon and Helen's 12 month career high and why it mattered Building high trust teams and emotional safety Less budget =  happy teams Confidence Gremlins and limiting beliefs Teaching yourself to draw on the positive Learning how to fail.... and that this means for success The pressure pedestal - we are not all Simon Sinek! Jon's advice on presentation skills Networking Events - how to reframe the fear Fired? Redundant? How to get back into employment....fast! Why you should only share what you really care about How curious career conversations will set you up well in you next job Creating a constant flow of future job opportunities How to use your mobile phone contacts to find the perfect role Redefining the definition of progression Helen shares whom Squiggly Careers is for and whom it can help Helen's advice on crafting your best career story Follow Jon: LinkedIn Twitter