A Sea of EmOceans - Empathy vs. Intellect in Vacation Rental Branding

This episode is all about understanding vacation rentals emotionally versus intellectually. It means getting out of your office and experiencing the product/service like a Guest. If you can’t put yourself in the mind of the Guest, go be a Guest!Main discussion points:A perspective shift when moving from Operator to Guest.The three types of branding.Emotions vs. Intellect in brand strategy.The five types of empathy."Intermotional Empathy" - a new type of empathy specific to vacation rental management.If you can't put yourself in the mind of a Guest, go be a Guest!