A Season of Moments

From discussions on leadership, brand strategy, pop culture moments, and unique takes on how it’s all intertwined, Ingrid and Orchid brought a meaningful and fun season together. In this last episode of the season, Phillip and Brian join Ingrid to share their favorite moments and what made Season 3 so insightful. Comrades in the Trenches{00:07:55} “Season 3 with Orchid came together in this way where we started talking about how everything is intertwined and everything is intermingled like subcultures and cultures and how commerce creates that, sustains that, kills that, like that whole life cycle. That is truly the core of retail planning, marketing, building a brand, and all of the things that we hope and wish to do through the analysis and the media and all the things that we're trying to learn.” - Ingrid{00:11:32} “Hearing your perspective on what not to do in an integration or what to buckle up for in an integration, I was able to bring my own perspective to it too. It's like, what are the four things that can ruin an integration with your brand? It felt very informative without being structured in a, "Okay, I'm going to tell you something. I'm going to give you a structure broken down and analyze this for you," which is something I'd never listened to, but instead it was people relating their actual life experience.” - Phillip{00:13:26} “You nailed it that fans have more power and more influence than ever before and those that ignore them are missing out on the largest opportunity that there is right now.” - Brian{00:24:28} “The whole idea is that the show talks about not just what we've been primarily focused on, which is consumers and brands and how do you grow and evolve and turn fans into customers. And all of that stuff is super relevant and I love talking about it, but that's 50% of what we talk about. The other 50% is how do we on the inside of organizations, how do we become good leaders.” - Ingrid{00:32:19} “A brand is not design and it's not a logo and it's not fonts and colors. A brand is something that has endured and stood the test of time, and that means many market cycles and that means longevity. And it's something that has, despite all the odds, somehow found a way to persist. I don't think you can do that without profitability.” - Phillip{00:46:36} “I'm the audience for this kind of conversational in the trenches, new insights, reframing things, highlighting things in a way that maybe I hadn't thought of myself. That is what I think I'm the most proud of with Season 3, all of our seasons, but particularly with this season, having weaved that in has been really great.” - IngridAssociated Links: Follow Infinite Shelf on InstagramWant to hear more? Check out past episodes hereLove your new co-host? Check her out on LinkedInCheck out other Future Commerce podcastsHave any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!