Advertising creativity in times of crisis

The most returned guest in Uncensored CMO history, Orlando Wood, is back. He made a brief cameo last episode but I wanted to dive deeper into creative styles that work in difficult times and if you should re-use old creative.What we covered in this episode: How Hovis proved the power of wear-in with an almost 5 Star Creative inspiration from an ad that is almost 50 years old How the romantic era is reflected in the Hovis ad The role of the right-brain in capturing attention What covid taught us about creative wear-in vs wear-out The accidental creative experiment that occurred during covid Proof that ‘wear-out’ is a marketing myth The difference in campaign length between the US and UK How right-brained features perform better in recession Why Christmas 2022 Advertising is the best yet The role of nostalgia in difficult times How Kevin the carrot delivers consistent 5 Star success Great creative shouldn’t just be for Christmas The power of fluent devices in advertising and re-using old work Orlando’s top 3 tips for investing in a recession How good advertising can support price increases in recession How brand building helps you come out of recession better Orlando’s top 3 tips for making creative work in a recession Why focussing on character, incident and place make effective creative The role of humour in difficult times