Album 5 Track 17 - What's Poppin? CNN - It's a Branding Problem

Album 5 Track 17 - What's Poppin? CNN. It's a Branding ProblemIf you've been on any social platforms or news channels, you've most likely come across the recent changes with CNN, from firing their CEO to questions around what they are and are not doing. Today we dive into the lack of positioning and the evident effects this is having on their viewership and reputation - from a brand perspective. You may be inclined to say their host and guest selections are their problem, but it's deeper than that. It's a branding problem. 
Show Partner: Specificity
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