Anja Simic on Building Deel’s Content Marketing Team, Creating Multi-language Content, and Leveraging Location-based SEO

Join Nate Matherson as he sits down with Anja Simic for the twelfth episode of the Optimize podcast. Anja Simic is currently the Director of Content Marketing at Deel, the all-in-one HR platform for global teams. She’s also a passionate advocate for remote work and leveling the playing field for diverse talents worldwide. Anja walks us through the process of building an all-star global remote-first content and SEO team. Throughout the conversation, Anja and Nate discuss roles like SEO Managers, Content Ops, Writers, and more. Beyond team formation, Anja gets tactical with strategies and tips for creating multi-language content, leveraging location-based SEO, and creating workflows for remote teams. Closing out the episode is our popular lightning round of questions! For more information please visit www.positional.com, or email us at podcast@positional.com.Resources:
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Check in with Anja on LinkedIn & TwitterWhat to Listen For:
02:09 Anja’s Background 05:49 How do you know when to invest in content?07:27 Building a SEO and content marketing team12:11 When to re-visit content and creating content operations processes15:23 Creating call-to-actions (CTAs) for each stage in the funnel18:27 How increasing your content library impacts conversion rate for returning traffic20:10 What does it mean to build authority in 2023?22:48 Anja’s thoughts on AI and AI-generated content27:40 Breaking down the role of a SEO Content Manager 29:57 How to set KPIs and Goals for content and SEO teams33:36 Importance of cross-functional teams for SEO36:19 Anja’s strategy for Deel’s Location-based SEO and content marketing strategy38:14 Anja’s tips for creating and managing multi-language content and SEO40:24 Lightning Question Round