Are supermarkets price gouging in a cost of living crisis?

Australia’s big supermarkets have increased profit margins throughout the pandemic and cost of living crisis, and some critics have accused them of ‘excessive pricing’. In response, Woolworths and Coles argue their promotional items show they are protecting customers from some of the price hikes – but are they actually a good deal?Senior business reporter Jonathan Barrett explores how supermarkets have increased their profit margins, and the calls to reform the sector and increase competition