Ash Read on Building and Selling Living Cozy, Navigating Affiliate Programs, and Google’s E-E-A-T

Join Nate Matherson as he sits down with Ash Read for the sixteenth episode of the Optimize podcast. Ash has spent more than a decade building audiences for startups through content and SEO. He was previously head of content at Buffer and an early marketing hire Wayflyer. Now, he’s building a portfolio of niche media brands (including Living Cozy which was just acquired) and occasionally consulting to help businesses scale content and connect with customers. In this episode, Ash and Nate explore the world of affiliate channels, building and exiting niche websites, and creating a great user experience. Ash reveals the tactical tips he’s discovered through developing his niche sites into traffic magnets (with Living Cozy garnering 350k monthly page views!) Throughout the episode, Ash shares his opinions on the value of human vs. AI content, guest posts, and backlink strategies. Closing out the episode is our popular lightning round of questions! For more information please visit www.positional.com, or email us at podcast@positional.com.Resources:
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